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Susan Cook and Weasel Boatwright outside their Rough
and Tumble Bush Lodge;

Mark Brabyn of Hiking New Zealand has donated
more than $50,000 to help

Susan Cook and Weasel Boatwright knew as soon as they spotted the patch of West Coast bush north of Westport that their long hunt to find a site for their eco-lodge was over.

On one side, the Mokihinui River takes a break from its headlong rush from the mountains to the sea, with a languid clear pool making a natural swimming hole. Look the other way and the moss-clad and forested hills rise with typically Kiwi steepness onto the tussock tops of the Glasgow Range. And in between there was a shelf of land amid soaring podocarp forest which is where the Rough and Tumble Bush Lodge now sits.

But Kiwi-born Cook said she and Boatwright, a veteran of running a back country lodge in the Appalachian mountains in his native United States, were attracted as much by what they couldn’t see as much as what they could.

“We’re here, on this very site, because in every direction you look it’s all native,” Cook said. “There’s nothing exogenous. It’s a spectacular site and we’re the last people on the road in an area that prides itself as being the real New Zealand.”

The couple wanted ‘eco’ to be the guiding principle of the lodge rather than just a trendy prefix. Although the area had already been logged, the plentiful West Coast rain means the forest has made a hearty recovery. The trees felled to make way for the lodge were milled on site and incorporated into the deliberately rustic construction, which in turn was balanced by solar hot water heating, double glazing and energy-efficient appliances. The couple also place as high an importance in educating their guests about the environment as the trapping and monitoring they do for pest plant and animal species.

The Rough and Tumble Bush Lodge’s story has been repeated throughout New Zealand. For all the huge business tourism has become, almost invariably at the heart of ecotourism in this country are small operators who care passionately and advocate tirelessly, turning warm fuzzies into cold cash.

New Zealand’s foremost example, Whale Watch Kaikoura, might have a corporate sheen now but it began as a risky venture, initiated by the leading members of a small town defying a destiny of supplying petrol and mince pies to drivers speeding from one urban centre to another. For all the millions of dollars it channels back into the community now, Whale Watch began with people willing to mortgage their homes to the hilt and made no money for the first five years.

There have been many, many others. A group of farmers near Akaroa who struggled to make a living from their scenic but unproductive land began the Banks Peninsula Track in 1989, where quirky accommodation and a plethora of human touches captured perfectly the authentic experience that draws tourists from halfway around the world.

Mark Brabyn began Hiking New Zealand as a one-man business in 1993, taking two 10-day hiking tours through the South Island. As it expanded, it put its money where its brochures were by donating a percentage of takings to wildlife research, tallying more than $50,000 in the past nine years for studies of the Hector’s Dolphin.

In 1985, Akaroa Harbour Nature Cruises operated a single vessel but has since become the Black Cat Group, not only offering wildlife tours and dolphin experiences on Lyttelton and Akaroa harbours but also fostering education and understanding into the Hector’s dolphins that are the centrepiece of their tours.

Former Forest and Bird president Gerry McSweeney, along with his wife Anne, had to sell their home to buy the old highway construction camp beside Lake Moeraki in south Westland in 1989. Using his training as a botanist and ecologist, they turned it into one of New Zealand’s first dedicated ecolodges and leveraged off their success to create a bigger purpose-built Wilderness Lodge on Cora Lynn station on the Arthur’s Pass highway.

He’s described his approach as pragmatic. “There’s been this tendency to put conservationists and environmental groups on one side, and business opposite them,” McSweeney said. “But today the reality is it’s not some fringe thing, it’s mainstream.”.

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